Online Marketing Synergy Combining self-reported and real-time data to examine the effect of user-generated keywords and emotions for a tourism campaign

Papanikolaou, Ioannis2023-06-232023-06-232023-06-23https://repository.ihu.edu.gr//xmlui/handle/11544/30320Default LicenseOnline synergyDigital marketingEmotion trackingFace trackingTourism campaignOnline Marketing Synergy Combining self-reported and real-time data to examine the effect of user-generated keywords and emotions for a tourism campaign