A paradigm shift for a successful launch of a locally-based start-up in the food supply chain

Handrinos, MichaelRotsios, K.Moshonas, G.Folinas, D.2015-06-202024-09-272015-06-202024-09-272014http://www.cigrjournal.org/index.php/Ejounral/article/view/2911https://repository2024.ihu.gr/handle/123456789/1408The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain. Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school. The store is operated by the students in the context of their entrepreneurship, business and marketing classes. Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges. The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development.elAttribution-NonCommercial-NoDerivatives 4.0 Διεθνέςhttp://creativecommons.org/licenses/by-nc-nd/4.0/A paradigm shift for a successful launch of a locally-based start-up in the food supply chainΆρθρο σε επιστημονικό περιοδικόCustomer loyaltyAmerican farm schoolSME co-operativesAgri-business