Integration of Strategic management and Strategic marketing.(The relationship between these two concepts)

Adamou, Georgios2024-05-242024-05-242024-05-24https://repository.ihu.edu.gr//xmlui/handle/11544/30401Default LicenseStrategic management integrationMarketing alignmentOrganizational agilityData-driven decision makingIntegration of Strategic management and Strategic marketing.(The relationship between these two concepts)