Upright entrepreneurship - The positive effects of honesty on brand trust and brand performance

Papadopoulos, Georgios-Michalis2021-09-172021-09-172021-09-17https://repository.ihu.edu.gr//xmlui/handle/11544/29856Default LicenseBrand honestyBrand trustBrand personalityBrand performanceUpright entrepreneurship - The positive effects of honesty on brand trust and brand performance