Vrana, VasilikiZafiropoulos, KostasVagianos, Dimitrios2015-06-192024-09-272015-06-192024-09-272013-05-03http://www.tandfonline.com/doi/abs/10.1080/1528008X.2013.749389https://repository2024.ihu.gr/handle/123456789/1380Blogging in the wine industry has become widespread. This article explores linkage patterns of the Top 100 Wine Blogs. The analysis aims at finding the central wine-blog groups among them. Central blog groups are located using blog inter-linkages through blogrolls. Because of the methodology used, they may be considered to be authority blogs, in terms of search engine optimization. They serve as focal points where interesting conversation and exchange of information takes place. The article describes the features of these blogs in an attempt to explore the characteristics that distinguish these blogs and make them appreciated and worth visiting.21enAttribution-NonCommercial-NoDerivatives 4.0 Διεθνέςhttp://creativecommons.org/licenses/by-nc-nd/4.0/Άρθρο σε επιστημονικό περιοδικό10.1080/1528008X.2013.749389Blog characteristicsCentral blog groupsHierarchical cluster analysisIncoming linksMultidimensional scalingTop wine blogs