Brand management strategies for building and sustaining strong brands in the fast moving consumer goods (FMCG) industry in the global marketplace.

Klouvatou, Kyriaki2024-06-202024-06-202024-06-20https://repository.ihu.edu.gr//xmlui/handle/11544/30466Default LicenseFast moving consumer goods (FMCG)Brand management strategiesBrand management strategies for building and sustaining strong brands in the fast moving consumer goods (FMCG) industry in the global marketplace.