Πλοήγηση ανά Συγγραφέα "Paschaloudis, Dimitrios"
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Τεκμήριο Communication and Customers Management in Tourism Businesses - Customer Service(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018) Papadopoulou, Konstantini; Παπαδοπούλου, Κωνσταντινή; Paschaloudis, Dimitrios; Πασχαλούδης, Δημήτριος; Vrana, Vasiliki; Βράνα, Βασιλική; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismCustomer service and management can be considered as a very important phase of service or product sale. The customers interact with employees and through this interaction they receive the service or product they wish to buy. As a result, the better the service by the employees, the higher the satisfaction of the customers. Moreover, this interaction can lead to additional positive or negative results for the organization. Therefore, it is obvious that the role of employees is very important and their management by the organization should be a high priority matter. Furthermore, organizational communication nowadays is not only more complicated but at the same time very important for an organizational success and functioning. The purpose of this thesis is to investigate how communication and customer management may affect tourism businesses performance. Additionally, customer service and organizational culture will be assessed since there are factors that can affect business performance and are related with communication and customer management. For this reason, a quantitative research was conducted with the use of a questionnaire and the findings among others show that there is a positive correlation between organizational culture, communication and customer service with the performance of tourism organizations and specifically the performance of hotels.Τεκμήριο The customer experience and the customer journey throughout the hotel industry, the assessment of the touch points: the case of Greek Hotel on Corfu island(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019-02) Cejic, Bojana; Paschaloudis, Dimitrios; Πασχαλούδης, Δημήτριος; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThe purpose of this research project is to examine the customer journey and experience in the hotel industry. Generally, marketers want to offer pleasurable experiences to the customers across channels, not only better services. Customer experience incorporates company- customer interaction that includes both functional and emotional clues developed through different touch points (Khan, Garg and Rahman, 2015). This research brings an understanding of customer experience quality in hotel operations. Since the term “Customer experience” has become a very commonly used phrase in recent years, but still difficult to find a clear definition, it is actually very challenging to conduct a research on this phenomenon like “innovation” and “design”. Hence, the focus of this undertaking remains on identification in depth the customer’s needs and expectations in hospitality industry, guided by observations, perceptions and collected information at Marbella Nido Suite Hotel and Villas, on Corfu island in Greece. This paper aims to distinguish “Customer experience” term, to provide an answer on questions such as- what it encompasses, how to structure it, how to approach and improve it. The project exposes all aspects, touch points and highlights of customer behavior, journey and experience. Firstly, it is provided theoretical background based on academic articles and sources relevant to the thesis title both in hospitality and in any other industry. Gathered data and analytics become a key to generating a better customer experience. The goal is to capture the real essence of customer experience construct. Results showed significant influence of customer experience dimensions on customer satisfaction. Customer satisfaction influences both brand loyalty and word-of-mouth, and the indirect effect of customer satisfaction on word-of-mouth through brand loyalty is much strong. Eventually, in an effort to prioritize the changing customer experience and involvement in hospitality, the final purpose is to discuss found results of the study and to recommend new potential experiences that would make satisfied, fulfilled and loyal customers, leading to both increasing sales and more profitable and gainful tourism industry.Τεκμήριο The Development of MICE Tourism in Greece: case study: Hosting an International Forum in Serres(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018) Logothetidou, Eleni; Λογοθετίδου, Ελένη; Paschaloudis, Dimitrios; Πασχαλούδης, Δημήτριος; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThis paper begins by analyzing contemporary figures of the tourism industry in international level and in country level for Greece. Then, the paper continues by analyzing the different forms of alternative tourism and more specifically MICE and conference tourism and the characteristics that differentiate it from the other alternative forms. Finally, a case study and a survey are conducted in order to draw original conclusions. The research is conducted in order to prove the significance of event planning for the promotion and enhancement of local economy through special interest tourism.Τεκμήριο The internet practices of hotel companies: an analysis from Greece(2006) Zafiropoulos, Costas; Vrana, Vasiliki; Paschaloudis, DimitriosPurpose – The purpose of this paper is to identify and evaluate the practices hoteliers use to design their hotel web sites. It argues that hoteliers provide groups of relative information services, they provide them in different degrees of occurrence, and some of them being significant are not provided to meet the customers' demands, while others are provided regardless of their low perceived significance. Design/methodology/approach – This work distinguishes groups of information services according to their occurrence and significance. The content of 798 Greek hotel web sites is recorded using the frequencies of 66 information features. Also a sample of 17 users provides the significance ratings of the information features. Findings – Greek hotel web sites are primarily designed to serve as electronic brochures and, while they generally satisfy most of the users' needs, they partly serve as online transactions media, a function considered significant. Practical implications – Identifies and rates the rendered groups of related information services at hotel web sites. Originality/value – Enables hoteliers and web designers to evaluate significant web sites' characteristics.Τεκμήριο Patterns of Information Services on Hotel Websites: The Case of Greece(2006) Zafiropoulos, Costas; Vrana, Vasiliki; Paschaloudis, DimitriosInformation services provided through the web allow hotels to improve communication, marketing and e-commerce. This paper alms to identify common hoteliers' practices on their websites' design. It argues that hoteliers provide groups of relative information services and not isolated or case services. Using an extended web survey, this study identifies which information services are offered through Greek hotel websites. While recording users' attitudes, this study estimates the significance rates of the information services. Multidimensional scaling followed by Hierarchical Cluster Analysis produced clusters of information services, which were studied according to their size, occurrence and significance. Greek hotel websites are primarily designed so as to be electronic brochures and, while they generally satisfy most of the users' needs, they partly serve as online transactions media, a function considered significant by users.Τεκμήριο The reinforcement and development of tourism product: The case of Kerkini’s Lake wetland, research and suggestions(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03) Tsiantis, Leonidas; Τσιαντής, Λεωνίδας; Paschaloudis, Dimitrios; Πασχαλούδης, Δημήτριος; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismH λίμνη Κερκίνη στο Νομό Σερρών αποτελεί έναν μοναδικό υγροβιότοπο, με καταπληκτική φυσική ομορφιά, χλωρίδα και πανίδα. Η περιοχή της λίμνης είναι εύκολα προσβάσιμη, έχει μεγάλες δυνατότητες ανάπτυξης και κατέχει σημαντική θέση στο γενικό τουριστικό ενδιαφέρον στον κόσμο. Η έρευνα αυτή καταγράφει τις απόψεις των επισκεπτών και επαγγελματιών του τουρισμού στην περιοχή της λίμνης, την υφιστάμενη κατάσταση, προοπτικές και προτάσεις για τη βελτίωση του τουριστικού προϊόντος της περιοχής του Εθνικού Πάρκου της λίμνης Κερκίνης. Τα αποτελέσματα δείχνουν ότι το Εθνικό Πάρκο είναι γνωστό στην περιοχή και στη χώρα της Ελλάδας, όχι όμως σε διεθνές επίπεδο. Η ταυτότητα του τουριστικού προορισμού πρέπει να επαναπροσδιορισθεί και να τεθούν βάσεις νέου σχεδιασμού και ανασυγκρότησης του τουριστικού προσανατολισμού της περιοχής. Στο πλαίσιο αυτό οι βασικοί άξονες ανάπτυξης θα πρέπει να είναι η δημιουργία καλύτερων υποδομών, εκπαίδευση εργαζομένων, δημιουργία τουριστικής ταυτότητας και παροχή αξέχαστων εμπειριών σε όλους τους επισκέπτες.