Hotel Internet Marketing Strategies
Φόρτωση...
Ημερομηνία
2017-03-18
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Περίληψη
In the
very
beginning
there are two essential things to take into consideration. Those are the
strategy and planning of what you have to do.
The Internet has
rapidly changed the way people behave
and the techniques that are used
and in my thesis
I
will demonstrate
techniques
that hotels need
to
take into
consideration
such as
PPC (Adwords), SEO, SEM (Search Engine Marketing),
Remarketing
and
third party websites (such as booking, trivago etc)
.
There are many
success stories that take place in Greec
e
mainly in 4 and 5 stars hotels that led to
conversion rate, booking and revenue increase
and at the same time to a bounce
rate decrease.All these meanings are going to be covered in details.
Περιγραφή
Λέξεις-κλειδιά
Marketing strategies, Hotel marketing, 4 and 5 stars hotels