E-banking in Western Macedonia
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Ημερομηνία
2015-03-13
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Radou Konstantina, 2010, E-banking in Western Macedonia, Master's Dissertation, International Hellenic University
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Περίληψη
Rapid and revolutionary changes in technology the last decade transform the internet in a modern and friendly alternative network for banking transactions. Nowadays, all banking transactions can be virtually presented.
The aim of our research is to identify adaptability and satisfaction of client‟s use of on-line banking services. The collection of primary data took place through a questionnaire that was distributed to a non-random sample consisted of one hundred and three clients of the ten major financial institutions in the region of Western Macedonia in Greece.
The present study is divided into three parts. In the first part the theoretical approach is included to analyze the background of the e-banking user adaptability; in the second part the on-line transactions‟ statistics and promotion effectiveness to user adaptability are presented. In the third part, we analyze the statistics of the web sites visits of each bank. The last chapter includes the description and the analysis of the results of the questionnaire used for the survey.
The results of the above analysis indicate that internet provides a unique opportunity for distributing banking services in Greece. E-banking provides benefits both for financial institutions and its clients. We finally, concluded, that the banks that are likely to gain more from e-banking, are those that have more attractive and interesting web site pages.