The significant role of tourism marketing and its using in Hotel Industry (Western Thrace region)

Abstract

This study describes the subject “The role of tourism marketing and its using in Hotel Industry”. As it is known in the last few years there has been a growing interest in tourism marketing. According to many sources, the tourism industry gets a great deal of economic power, more and more countries understand the tourism benefits and turn to this industry. Particular Master’s Thesis introduces information and statistic data about tourism benefits today concentrates on main marketing theories and trends and gives a comprehensive account of tourism marketing equipment. Also, the thesis demonstrates hotel industry and shows how hotels use tourism marketing in this industry and how it helps them grow their sells and promotion for achieving the best business’s revenue. Continually, the subject presents information about Western Thrace and provides important knowledge of economic and tourism developing in a particular area. Finally, the last part of the study belongs to research which carried out in the region based on the local hotels. This research indicates information, how hotel industry use tourism marketing in the region, helps to understand problems and comprehended the important part of the information which is very significant for starting to use tourism marketing more than hotels make it now.