A Marketing Plan for “Lancom” company
| dc.contributor.author | Kesoglou, Christina | en |
| dc.date.accessioned | 2020-06-12T13:42:01Z | |
| dc.date.available | 2020-06-13T00:00:35Z | |
| dc.date.issued | 2020-06-12 | |
| dc.identifier.uri | https://repository.ihu.edu.gr//xmlui/handle/11544/29585 | |
| dc.rights | Default License | |
| dc.subject | Marketing plan | en |
| dc.subject | Lancom | en |
| dc.title | A Marketing Plan for “Lancom” company | el |
| heal.abstract | The purpose of this dissertation is the development of a Marketing Plan for “Lancom” company in order that all actions that have to be taken by the company for achieving its goals, be determined and recorded. The content extends to 8 chapters. In the second and third chapters the internal and external environments of the business is analyzed. The next two chapters analyze the strategies and tactics that a business will follow to achieve its business objectives. The final chapter summarizes all the objectives to present a comprehensive picture and to identify the necessary business activities. | en |
| heal.academicPublisher | IHU | en |
| heal.academicPublisherID | ihu | en_US |
| heal.access | free | en_US |
| heal.advisorName | Mavragani, Eleni | en |
| heal.committeeMemberName | Tzetzis, Dimitris | en |
| heal.language | en | en_US |
| heal.license | http://creativecommons.org/licenses/by-nc/4.0 | en_US |
| heal.publicationDate | 2020-05-11 | |
| heal.recordProvider | School of Science and Technology, MSc in Strategic Product Design | en_US |
| heal.type | masterThesis | en_US |
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