The Benefits of Sharing Economy that brought to the Consumers compared to Hotels: a Case Study of Airbnb in Greece

Abstract

The case of sharing economy (Airbnb) is investigated in this research, the purpose of this dissertation aims to investigate on “consumer’s perception of benefits brought from Airbnb comparing to the hotels in Greece”. This research focused on which are the values perceived by consumers while using Airbnb.

The use of both primary and secondary research was applied in this research. Secondary data includes the use of books, journals, e-journals and web information are used to investigate on the theoretical perspective toward the value created by Airbnb and perceived by consumers. Primary data are generated through questionnaire with Airbnb users. The process established assisted this study to reach a data triangulation and draw the study to a conclusion.

The result of this study has assumed some key values that have been perceived by consumers, which the primary reason drawing people on choosing Airbnb is the Economic Financial Value. Moreover, some additional or secondary values compared to hotels are discovered through the research, which are Unique Experience, Variability on Choice, and Better Amenities Room.