Digital Transformation in EU Institutions: Governance, Change Management and Communication

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Μικρογραφία εικόνας

Ημερομηνία

2024-06-20

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Grigoriadou, Artemisia

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Εκδότης

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Περίληψη

This master thesis was written as part of the Master of Science (MSc) in eBusiness and Digital Marketing program at the International Hellenic University. Nowadays, digital transformation is a growing trend both in the public and private sector. With the fourth industrial revolution, every industry such as education, banking, health, governments, and many others is being transformed digitally [73]. Our research is focused on the investigation of the concept of digital transformation in the public sector and specifically, in the European Union Institutions, Agencies and Bodies (EUIABs). Given the increasing importance of digital transformation and its effects on organizations and societies, this dissertation tries to provide an overview of the current state of digital transformation at the EUIABs. To dive into the situation in each institution we organised structured interviews with managers responsible for the digital strategy realm of their organisation. Each interviewee shared valuable information from their perspective outlining the objectives, governance structures, challenges and successes of their digital initiatives, alongside highlighting the implementation processes and communication approaches. This master thesis is organized into six main sections. First, we introduce the historical evolution of digital transformation, the second focuses on the theoretical background and important aspects of digital transformation. In the third section, we present the scope of this research and the methodology we followed. Further analysis of the interview results about EU Institutions, Agencies and Bodies is provided in section four before presenting the discussion, and conclusions in section five and six, respectively.

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Λέξεις-κλειδιά

Digital transformation, EU institutions

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