Integration of Strategic management and Strategic marketing.(The relationship between these two concepts)
Φόρτωση...
Ημερομηνία
2024-05-24
Συγγραφείς
Adamou, Georgios
Τίτλος Εφημερίδας
Περιοδικό ISSN
Τίτλος τόμου
Εκδότης
Δικαιώματα
Default License
Άδειες
Παραπομπή
Παραπομπή
Περίληψη
Περίληψη
Contemporary business success requires the intricate dynamics of fusing
strategic management and marketing. This study seeks to navigate through the
complexities, challenges, and future trends that emanate from integrating insights
from industry professionals’ responses with established academic literature. The
analysis draws from a wide range of industry experts and identifies such themes as the
significance of data analytics in their businesses,the need for organizations to align
goals with market trends, and the role of effective leadership in the context of
integration. Such empirical findings are interspersed within seminal works of theory in
strategic management and marketing literature. The study points out a move towards
digital strategies, sustainability, and an emphasis on agile methodologies. Other
identified best practices include; breaking down departmental barriers for
collaboration among different departments and constant adaptation to face rapid
changes in the market. Thus, this synthesis calls for flexible strategies based on
evidence collected for strategic management/marketing field as regards technology
development impacts and organizational culture implications in integration. Its main
essence is that no organization can successfully align its marketing activities with its
strategy without first understanding how these both affect each other within a
dynamic global environment.
Περιγραφή
Λέξεις-κλειδιά
Strategic management integration, Marketing alignment, Organizational agility, Data-driven decision making