Branding European Union: a stakeholder-based view to interpret European identity crisis
| dc.contributor.author | Adam, Konstantia | en |
| dc.date.accessioned | 2018-04-25T08:54:00Z | |
| dc.date.available | 2018-04-26T00:00:18Z | |
| dc.date.issued | 2018-04-25 | |
| dc.identifier.uri | https://repository.ihu.edu.gr//xmlui/handle/11544/29037 | |
| dc.rights | Default License | |
| dc.subject | Branding | en |
| dc.subject | European Union | el |
| dc.subject | Identity crisis | el |
| dc.title | Branding European Union: a stakeholder-based view to interpret European identity crisis | en |
| heal.abstract | This dissertation was written as part of the MSc in Management at the International Hellenic University. In the present study , the issues of identities and branding ideas are examined under the prism of the current European crisis. The European crisis is mainly characterised as an identity crisis, since the economic recession revealed many divisive incisions within the vague borders of the European Union. Research questions that arise upon this review might be the following: - There are certain elements that constitute a strong identity and motivate people to act. What is the content of the European idea that could built such interrelations to activate a European identity and a common sense of belonging? - Which are the main internal and external stakeholders that act in such a context? How do those actors inter relate and what are their capabilities to act effectively in the internal and the global environment? - What is the strength and efficiency of the means that EU uses to empower the European identity? How are those co - exist with the corresponding national ones? - How the changing demographics in Europe affect the communication of European culture to the existing and new stakeholders? | en |
| heal.academicPublisher | IHU | en |
| heal.academicPublisherID | ihu | en_US |
| heal.access | free | en_US |
| heal.advisorName | Morgan, Robert | el |
| heal.classification | Political Marketing | en |
| heal.classification | European Union | el |
| heal.classification | European politics | el |
| heal.committeeMemberName | Morgan, Robert | el |
| heal.creatorID.email | k.adam@ihu.edu.gr | |
| heal.keywordURI.LCSH | Group identity--Europe | |
| heal.keywordURI.LCSH | European federation | |
| heal.keywordURI.LCSH | Citizenship--Europe | |
| heal.keywordURI.LCSH | National characteristics, European | |
| heal.keywordURI.LCSH | European identity | |
| heal.language | en | en_US |
| heal.license | http://creativecommons.org/licenses/by-nc/4.0 | en_US |
| heal.publicationDate | 2018-04-25 | |
| heal.recordProvider | School of Economics, Business Administration and Legal Studies, MSc in Management | en_US |
| heal.secondaryTitle | A stakeholder-based view to interpret European identity crisis | en |
| heal.spatialCoverage | European Union | en |
| heal.type | masterThesis | en_US |
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