1. Πτυχιακές και Διπλωματικές Εργασίες
Μόνιμο URI για αυτήν την κοινότηταhttps://repository2024.ihu.gr/handle/123456789/30483
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Πλοήγηση 1. Πτυχιακές και Διπλωματικές Εργασίες ανά Συγγραφέα "Ekmetsoglou, Theodora"
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Τεκμήριο Investigation of the factors that affect the selection of a restaurant in Greece(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03) Ekmetsoglou, Theodora; Εκμετζόγλου, Θεοδώρα; Vrana, Vasiliki; Βράνα, Βασιλική; Karavasilis, Georgios; Καραβασίλης, Γεώργιος; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThe purpose of this diploma thesis is through the analysis of the questionnaire to arrive at some conclusions regarding the factors that influence the choice of restaurant in our country. Initially, I created the questionnaire that filled 231 people of different ages, gender and income via social media. After the collection of the responses, I made the statistical analysis of them through the SPSS software program and then the evaluation and commentary of the results. I used the information I found in similar thesis and research papers abroad to come up with some conclusions about the factors that influence the choice of restaurant in each country. In addition to the information I have included on consumer habits in other countries, I have considered to refer to consumer behavior in general, its development over the years and the changes that were caused by the economic and social situation in the each country. More specifically I studied some aspects of their behavior when they are going to use food and beverage services so as to include them in the evaluation of the results that the questionnaire gave me. Then I relied on the theory of reliability and the validity as well as on the Cronbach alpha to evaluate the results and to choose the most statistically significant ones to quote them in my thesis. In addition, I used the correlation theory to assess and describe the correlation between the variables and the t-test that I used to compare the mean of some variables grouped by gender and I gave the most valid results based on p-value. Finally, I listed the questionnaire in Greek just as I created it through Google forms and I share it via social media.