Πλοήγηση ανά Συγγραφέα "Tsourela, Maria"
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Τεκμήριο An Evaluative Study of the Role of Front Office Standards in the Delivery of Customer Service(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03) Nedos, Charalampos; Νέδος, Χαράλαμπος; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismModern Tourism can be defined as the social phenomenon of people’s temporary transfer, from their permanent residence to somewhere else, in order to satisfy leisure or business desires and needs. According to its economic growth and activity, a tourist economic unit (hotel) provides to visitors short term shelter. Indicators of hotel service quality, vary based on relatively subjective criteria such as amenities and interpersonal relationships. Measuring quality in the hospitality sector, Front office (FO)employees play an important role in terms of understanding customer expectations and satisfaction. However, it is important to recognize that service quality specifications between different levels of staff differ to some extent. This paper aim is to identify and report customer service quality factors related to the standards attributed to front office employees by managers. A qualitative approach in the form of open questions and a quantitative one, regarding a perceptions’ scale (from one to ten),was adopted to understand the standards’ role, importance and challenges according to5 FO managers in the Greek hotel industry. Results indicated that standards are needed to deliver superior quality of customer services although other factors are also considered important.Τεκμήριο The Benefits of Sharing Economy that brought to the Consumers compared to Hotels: a Case Study of Airbnb in Greece(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-02) Tsougkari, Andromachi; Τσούγκαρη, Ανδρομάχη; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThe case of sharing economy (Airbnb) is investigated in this research, the purpose of this dissertation aims to investigate on “consumer’s perception of benefits brought from Airbnb comparing to the hotels in Greece”. This research focused on which are the values perceived by consumers while using Airbnb. The use of both primary and secondary research was applied in this research. Secondary data includes the use of books, journals, e-journals and web information are used to investigate on the theoretical perspective toward the value created by Airbnb and perceived by consumers. Primary data are generated through questionnaire with Airbnb users. The process established assisted this study to reach a data triangulation and draw the study to a conclusion. The result of this study has assumed some key values that have been perceived by consumers, which the primary reason drawing people on choosing Airbnb is the Economic Financial Value. Moreover, some additional or secondary values compared to hotels are discovered through the research, which are Unique Experience, Variability on Choice, and Better Amenities Room.Τεκμήριο Experience tourism: the case of CouchSurfing(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019-04) Athianou-Gkogka, Konstantina; Αθιανού Γκόγκα, Κωνσταντίνα; Pasxaloudis, Dimitrios; Πασχαλούδης, Δημήτριος; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThe objective of this thesis was to examine the thoughts and prejudices CouchSurfing evoke in people who had not previously heard of CouchSurfing. Additionally, the views expressed by people who had previously heard about the phenomenon were also studied. The aim was also to determine how these prejudices affected the behavior of people. The purpose was to understand different aspects and give a more comprehensive picture of CouchSurfing through this thesis. The theoretical framework of the thesis was mainly based on the official CouchSurfing web pages but also various others Internet pages, as well as articles and literature on the topic. The study was conducted by means of a questionnaire sent by e-mail, i.e. distributed to people via Facebook, people from Greece and CouchSurfing members from other countries. The research methodology employed was quantitative. The questionnaire results were collected during the period of 01.03-10.03.2019. Altogether there were 85 answers; 50 from the people who heard about CouchSurfing for the first time and 32 from individuals who were aware of it or already members. The results indicated that the prejudices some people had beforehand changed even considerably however, of course there were also people who maintained their opinion. Mainly the biggest doubt concerned safety issues and trusting people. However, once people got to know the social network better they realized that there are several safety measures taken. Naturally, using common sense was also required. Various people were not aware of CouchSurfing beforehand, but the questionnaire seemed to evoke the curiosity and interest of some participants. In conclusion, the research questions set in the beginning were answered. There most likely will be more interest towards the project in the future. The most useful approach could be sharing personal experiences with people who showed interest towards CouchSurfing. By combining the information from the web site with shared experiences the knowledge would become more comprehensive.Τεκμήριο Identifying Core Issues in Concept Maps(2013) Giouvanakis, Thanasis; Kehris, Evangelos; Mpakavos, Asterios; Samaras, Haido; Tsourela, MariaPreliminary informal investigations carried out by our research group suggest that concept maps often contain a small number of identifiable core issues. Studying several concept maps which were referred to in various sources as typical examples of maps which were created by experts and novices, the result remains strikingly the same: The higher the expertise of the person who created the map, the easier the identification of these core issues seems to be. In this paper we attempt to formally investigate this statement. More specifically, in this paper we study two hypotheses: (a) concept maps are built around a small number of core issues and (b) core issues may be identified by human evaluators and specialized software. These hypotheses are investigated by examining 45 concept maps from various fields developed by novices or experts.Τεκμήριο Marketing of tourism e-services through Facebook. The case of Europen museums(2012-08) Tsourela, Maria; Trambalidou, Kalliopi; Paschaloudis, DimitrisNew media technologies have offered innovative routes of communicating, structuralizing, saving and releasing information. In the web 2.0 era, environments are not static. Interactivity and participation play a key role in the functionality of this new landscape. Users are not only consumers but also the creators of online content. ). In an age of connectivity, more and more people are essentially growing up online. Given the growing prevalence of online communities, their use as an approach to connect museums with emerging young adult audiences holds great potential. The vitality of the modern museum may lie within how it responds to innovative online outreach opportunities that address the new ways people learn and communicate. The research was concerned generally to see whether e-tourism is widely accepted and if museums, in particular, have embraced social networks. In the investigation the forty eight most known museums from thirteen European countries were included. The Facebook applications of these museums (47 applications) were categorized based on common elements and SPSS was used to export and analyze our data. The sampling process was made the spring of 2012.Τεκμήριο Perception And Adoption of Technology Based Services by Students of Higher education(2014-03) Roumeliotis, Manos; Tsourela, MariaIt is very important for both businesses and governments to be able to understand and analyze the time and process through which a technology-based service will be accepted by potential consumers. They should understand all the motives and perceptions that may have an effect on customers’ technology readiness as these factors could be part of new service development strategies. Customers' technology readiness must play a lead role on predicting the perception and behavior of consumers. People's beliefs about technology must be analyzed in order to determine their predispositions to use new technologies. In this research, which steps on Parashuraman's and Colby's study, the technology readiness index is tested within Greek culture and particularly higher education students. The goal is to find whether there are differences between the technology readiness index as it is and the technology readiness of Greek consumers.Τεκμήριο The significant role of tourism marketing and its using in Hotel Industry (Western Thrace region)(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019) Barinov, Evgenios; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThis study describes the subject “The role of tourism marketing and its using in Hotel Industry”. As it is known in the last few years there has been a growing interest in tourism marketing. According to many sources, the tourism industry gets a great deal of economic power, more and more countries understand the tourism benefits and turn to this industry. Particular Master’s Thesis introduces information and statistic data about tourism benefits today concentrates on main marketing theories and trends and gives a comprehensive account of tourism marketing equipment. Also, the thesis demonstrates hotel industry and shows how hotels use tourism marketing in this industry and how it helps them grow their sells and promotion for achieving the best business’s revenue. Continually, the subject presents information about Western Thrace and provides important knowledge of economic and tourism developing in a particular area. Finally, the last part of the study belongs to research which carried out in the region based on the local hotels. This research indicates information, how hotel industry use tourism marketing in the region, helps to understand problems and comprehended the important part of the information which is very significant for starting to use tourism marketing more than hotels make it now.Τεκμήριο Social media marketing in the hospitality industry of Crete(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2019) Spyrantis, Pavlos; Σπυράντης, Παύλος; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismΟ βασικός σκοπός αυτής της εργασίας είναι η διείσδυση στις Βασικές λειτουργίες του μάρκετινγκ στον τουριστικό τομέα, δηλαδή τον τρόπο με τον οποίο συνδέονται τα μέσα κοινωνικής δικτύωσης και η χρήση τους στον τουριστικό κλάδο, ο ρόλος του στην στρατηγική λειτουργία των ξενοδοχείων πριν και μετά την ύπαρξη του διαδικτύου. Το πρώτο τμήμα της μελέτης δίνει το θεωρητικό κομμάτι του τουρισμού, το οποίο επικεντρώνεται στην έννοια του τουρισμού, στους διάφορους τύπους τουρισμού, στον τουρισμό παγκόσμια αλλά και στον τουρισμό συγκεκριμένα στην Ελλάδα. Το δεύτερο τμήμα αναλύει το μάρκετινγκ στον τουριστικό τομέα καθώς την έννοια και το πώς χρησιμοποιείτε στον τουριστικό κλάδο. Επίσης αναλύει την διαδικτυακή διαφήμιση αλλά και το digital marketing. Επιπρόσθετα, η μελέτη περιλαμβάνει την έννοια αλλά και την χρησιμότητα των μέσων κοινωνικής δικτύωσης στον τουριστικό κλάδο, διάφορα μέσα κοινωνικής δικτύωσης αλλά και τα θετικά και αρνητικά αυτών. Τέλος, το τελευταίο τμήμα αφορά την διεξαγωγή και την ανάλυση της έρευνας μέσω της χρήσης ερωτηματολογίων όπου ρωτήθηκαν διαχειριστές ξενοδοχείων στην Κρήτη όπως επίσης και την χρησιμοποίηση του μάρκετινγκ πριν την ύπαρξη του διαδικτύου και τα αποτελέσματα σύγκρισης.Τεκμήριο Strategic marketing plan for hotels: The case of Hotel Pyrgos(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-03) Margariti, Annika; Μαργαρίτη, Αννίκα; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismThe aim of this thesis was to evaluate the marketing strategy of Pyrgos Hotel, a boutique privately owned hotel in Mytilene, Lesvos. The theoretical part of this thesis presents an overview of hotel marketing. Especially, It is stated a large number of theories and writings that are related to the topic. The aim is to synthesize a strong theoretical background to understand the main purpose and the results of this research. The theoretical background attempts to give the current approach to concept and marketing strategy, with the aim of laying the foundations for this research. In the research a qualitative method was used and the data was collected using semi-structured questionnaire. In-depth interviews were conducted with the hotel owner, general manager and reservations' manager. The results of the research formed the marketing strategy outlining the recommendations on how Pyrgos Hotel should proceed with its marketing.Τεκμήριο The influence of using Internet of Things innovation in hotel industry in Greece(Τ.Ε.Ι. Κεντρικής Μακεδονίας, 2018-01) Grammatikopoulou, Georgia; Γραμματικοπούλου, Γεωργία; Tsourela, Maria; Τσουρέλα, Μαρία; Σχολή Διοίκησης και Οικονομίας, Τμήμα Διοίκησης Επιχειρήσεων; MBA in Hospitality & TourismDue to nowadays extreme pace of technological evolution, the presence of the Internet of Things (IoT) is already a reality. It concerns the innovative technology that supports ‘smart’ objects and devices to be connected to networks with enabled sensors and actuators, and communicate with people and other objects too, the appliances of which can influence various aspects of everyday life and can be proved important for businesses that want to provide enhanced products or services. Regarding the purpose of current study, it analyzes the influence of the IoT in Greek hotel industry in particular. Setting its main research issues examines the effectiveness of IoT functionalities on hotel’s services from customer’s perspective. That is, Iot is considered to be used effectively if guests recognize its value that is added to hotels enhanced services. Obviously, this value creation results in more increased customer satisfaction levels and consequently the hotel achieves to gain more profits and is led to competitive advantage. So, based on the Resource-based View (RBV) model and the main activities of hotel’s value chain that can add value mostly to hotels services, a survey is conducted in order to investigate how guests evaluate the various IoT functionalities applied in a hotel, and additionally, if they can think of these functionalities as motivating factors towards choosing such a hotel instead of competitive ones. 147 respondents from various age groups participate in the specific survey placed in Greek hotel industry reality. In conclusion, after analyzing the results of the particular survey, that refer to guests concerns about hotel’s effective IoT utilization, the research ends up that when IoT is applied in a hotel, it can be leaded to add value to the provided services and as a consequence to achieve competitive advantage against its competitors.