E-banking approach in Greece
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Ημερομηνία
2015-03-23
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Katsimpra Evangelia and Theodoridou Styliani, 2011, E-Banking approach in Greece, Master's Dissertation, International Hellenic University
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The purpose of this assignment is to present an in depth analysis on various dimensions of e-banking. An extended Technology Acceptance Model (TAM) was employed as a conceptual framework to investigate the factors that influence user‘s acceptance and intention to use electronic banking. The issues discussed are the advantages and disadvantages of e-banking, the organizational changes necessary for e-banking adoption and the adoption factors of e-banking by retail customers. Through a brief review of literature we have shown that internet banking grows in popularity not only in the developed but also in the underdeveloped countries. The present study utilizes a comprehensive questionnaire survey conducted among Greek users of e-banking and concludes to the most important driver of e-banking adoption from a dataset of 184 responses.