E-banking approach in Greece

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dc.contributor.authorKatsimpra, Evangeliaen
dc.contributor.authorTheodoridou, Stylianien
dc.date.accessioned2015-03-23T12:05:43Z
dc.date.available2015-09-27T06:05:03Z
dc.date.issued2015-03-23
dc.identifier.urihttps://repository.ihu.edu.gr/xmlui/handle/11544/36
dc.rightsDefault License
dc.titleE-banking approach in Greeceen
heal.abstractThe purpose of this assignment is to present an in depth analysis on various dimensions of e-banking. An extended Technology Acceptance Model (TAM) was employed as a conceptual framework to investigate the factors that influence user‘s acceptance and intention to use electronic banking. The issues discussed are the advantages and disadvantages of e-banking, the organizational changes necessary for e-banking adoption and the adoption factors of e-banking by retail customers. Through a brief review of literature we have shown that internet banking grows in popularity not only in the developed but also in the underdeveloped countries. The present study utilizes a comprehensive questionnaire survey conducted among Greek users of e-banking and concludes to the most important driver of e-banking adoption from a dataset of 184 responses.en
heal.academicPublisherSchool of Economics and Business Administration, MSc in Banking and Financeen
heal.academicPublisherIDihu
heal.accessfreeel
heal.advisorNameKosmidouen
heal.bibliographicCitationKatsimpra Evangelia and Theodoridou Styliani, 2011, E-Banking approach in Greece, Master's Dissertation, International Hellenic Universityen
heal.committeeMemberNameKosmidouel
heal.committeeMemberNameAlexakisen
heal.committeeMemberNamePasiourasen
heal.fullTextAvailabilitytrue
heal.keywordInternet bankingen
heal.keywordBanks and banking--Automationen
heal.keywordDissertations, Academicen
heal.languageen
heal.licensehttp://creativecommons.org/licenses/by-nc/4.0
heal.numberOfPages58
heal.publicationDate2011-09
heal.recordProviderSchool of Economics, Business Administration and Legal Studies, MSc in Banking and Finance
heal.tableOfContents1. Introduction .................................................................................................................................. 1 1.1 Scope of the study .................................................................................................................... 1 1.2 Methodology and Organization of the study ............................................................................ 1 1.3 Significance of the study .......................................................................................................... 3 2. Literature Review......................................................................................................................... 3 2.1 Introduction .............................................................................................................................. 3 2.2 Banking channels - e-banking .................................................................................................. 5 2.3 Advantages of e-Banking ....................................................................................................... 11 2.4 Disadvantages of e-Banking .................................................................................................. 13 2.5 Technology Acceptance Model .............................................................................................. 14 3. Methodology .............................................................................................................................. 17 3.1 Introduction ............................................................................................................................ 17 3.2 Relevant Methodologies......................................................................................................... 18 3.3 Hypotheses development ....................................................................................................... 23 3.4 Instrument Development and Questionnaire Design ............................................................. 25 4. Empirical Results ....................................................................................................................... 26 4.1 Introduction ............................................................................................................................ 26 4.2 Sample Selection .................................................................................................................... 27 4.3 Respondent‘s Profile .............................................................................................................. 28 4.4 Construct validity and reliability analysis .............................................................................. 34 4.5 Hypothesis Test ...................................................................................................................... 39 4.6 Summary ................................................................................................................................ 42 5. Concluding Remarks .................................................................................................................. 42 Bibliography .................................................................................................................................. 45 Appendix ........................................................................................................................................ 52en
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