A Network Analysis of Greek Tech Blogs: A lonely road

Abstract

Technology ranks second among the top topics on blogging. However, little research effort has been devoted to investigating “tech” blogs while it is interesting to provide insights on their network, as they may have strong influence in the way that readers act and make decisions. In this vein, the paper records Greek “tech” blogs and their incoming links reported through their blogrolls. A directed network was created where blogs are noted as nodes and linked as directed arrows—arcs. The resulting network is analyzed using centrality and topological measurements and results are discussed in the social network analysis context. The network is a small world, with sparse density for a real-life social network and is low in-degree that shows off a kind of immaturity. Bloggers prefer to link to nodes with smaller degrees perhaps due to the fact that they are afraid of the growing competition thus they have reservations.