Marketing of tourism e-services through Facebook. The case of Europen museums

Abstract

New media technologies have offered innovative routes of communicating, structuralizing, saving and releasing information. In the web 2.0 era, environments are not static. Interactivity and participation play a key role in the functionality of this new landscape. Users are not only consumers but also the creators of online content. ). In an age of connectivity, more and more people are essentially growing up online. Given the growing prevalence of online communities, their use as an approach to connect museums with emerging young adult audiences holds great potential. The vitality of the modern museum may lie within how it responds to innovative online outreach opportunities that address the new ways people learn and communicate. The research was concerned generally to see whether e-tourism is widely accepted and if museums, in particular, have embraced social networks. In the investigation the forty eight most known museums from thirteen European countries were included. The Facebook applications of these museums (47 applications) were categorized based on common elements and SPSS was used to export and analyze our data. The sampling process was made the spring of 2012.