Perception And Adoption of Technology Based Services by Students of Higher education

Abstract

It is very important for both businesses and governments to be able to understand and analyze the time and process through which a technology-based service will be accepted by potential consumers. They should understand all the motives and perceptions that may have an effect on customers’ technology readiness as these factors could be part of new service development strategies. Customers' technology readiness must play a lead role on predicting the perception and behavior of consumers. People's beliefs about technology must be analyzed in order to determine their predispositions to use new technologies. In this research, which steps on Parashuraman's and Colby's study, the technology readiness index is tested within Greek culture and particularly higher education students. The goal is to find whether there are differences between the technology readiness index as it is and the technology readiness of Greek consumers.