Information Services offered through the Hotel Web sites. A Comparative study between Cyprous and Greece
Δεν υπάρχει διαθέσιμη μικρογραφία
Ημερομηνία
2005
Συγγραφείς
Τίτλος Εφημερίδας
Περιοδικό ISSN
Τίτλος τόμου
Εκδότης
Δικαιώματα
Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές
Άδειες
Παραπομπή
Παραπομπή
Περίληψη
Information provided through the hotels web sites can serve as a means for improving
marketing and eCommerce for tourism companies. The article uses a conceptual
framework which categorizes a wide range of offered information services into seven
categories: Facilities information, Customer contact information, Reservation-price
information, Surrounding area information, Management of the website, Company
information and Communication. Also the property of interactivity is taken into
account for the study of each category. A case study of hotels in Cyprus and Greece
reveals differences in types of information services provided through the hotel web
sites between these countries. Greek hotels mainly provide general and contact
information while Cypriot hotels lead in providing reservation and area information
services. Hotel class and chain membership have an effect on the volume of offered
information in both countries but to different degrees.